Here's some stuff I've done over the years because "pics or it didn't happen!", right?


Marketing tech | eCommerce | Europe

I led the social media and content marketing efforts to position Leaf at the forefront of the digital performance industry, targeting D2C and online retail brands.


  • Team and stakeholder management
  • Content and social media strategy and execution
  • Copywriting and content writing - website, social ads, blog, newsletter, etc.
  • Project management
  • Podcast hosting

Example of my work are here, here, and here.


B2B SaaS, B2C food delivery | Retail, F&B, eCommerce | Southeast Asia

I managed and led the growth of StoreHub's regional social media and content team for both our B2B SaaS and B2C food delivery efforts in Malaysia, Thailand, and the Philippines.


  • Team and stakeholder management
  • B2B and B2C social media and content strategy and execution
  • SEO research, analysis, and execution
  • Copywriting for product, app, EDM, website, landing page, FAQ, press release, etc.
  • Video production supportive role (storyboard/script writing/producing/minor editing/content check)
  • Product feedback and flow testing supportive role

Examples of my work are here, here, and here.

REV Asia (now REV Media)

B2C content distribution |Digital media | Malaysia

I led the social media, community, and project management for the company's content distribution platform, 8coin (formerly 8Share). Part of my time was spent writing articles and acting in videos for its English-focused digital media brand,


  • Community management
  • Social media strategy and execution
  • Blog post writing
  • Project management
  • Client communication