Copy That Converts:
A Showcase of My Portfolio
Whitespectre
Software development consultancy | eCommerce, Saas, IoT | US, Europe
I led the social media and content marketing efforts to position Whitespectre as the tech partner of choice for high-growth startups, scaleups, and mid-to-large sized enterprise organizations in the US looking to fuel growth through end-to-end product development, technical architecture, strategy, and strengthened internal technology teams.
- Content strategy development and execution
- Copywriting and content writing - website, case studies, social media posts, and blog
- Project management
- Cross-functional collaboration with Product, Engineering, and UI/UX Design
- Industry expert interviewing
Here are some samples of my published work:
Leaf
Marketing tech | eCommerce | Europe
I led the social media and content marketing efforts to position Leaf at the forefront of the digital performance industry, targeting D2C and online retail brands.
- Team and stakeholder management
- Content and social media strategy and execution
- Copywriting and content writing - website, social ads, blog, newsletter, etc.
- Project management
- Podcast hosting
Here are some samples of my published work:
StoreHub
B2B SaaS, B2C food delivery | Retail, F&B, eCommerce | Southeast Asia
I managed and led the growth of StoreHub's regional social media and content team for both our B2B SaaS and B2C food delivery efforts in Malaysia, Thailand, and the Philippines.
- Team and stakeholder management
- B2B and B2C social media and content strategy and execution
- SEO research, analysis, and execution
- Copywriting for product, app, EDM, website, landing page, FAQ, press release, etc.
- Video production supportive role (storyboard/script writing/producing/minor editing/content check)
- Product feedback and flow testing supportive role
Here are some samples of my published work:
- Series A+ funding press release
- B2B SaaS lead gen social video (interviewed, produced, shot, and edited)
- B2B SaaS demand gen long-form video (produced and scripted)
REV Asia (now REV Media)
B2C content distribution |Digital media | Malaysia
I led the social media, community, and project management for the company's content distribution platform, 8coin (formerly 8Share). Part of my time was spent writing articles and acting in videos for its English-focused digital media brand, SAYS.com.
- Community management
- Social media strategy and execution
- Blog post writing
- Project management
- Client communication
