Good things are meant to be shared.
So here are a bunch of awesome and exciting SEO insights shared by Google at their Webmaster Conference I attended recently in Kuala Lumpur.
SEO truths and misconceptions
- The length of your content doesn’t matter because it won’t affect your PageRank. Your content will rank as long as it’s informative and relevant to your reader.
- There is no optimal SEO keyword density count. And Google not only checks for keywords but also key phrases and synonyms. And remember to write naturally when using keywords, keyphrases, and/or any keyword synonyms.
- Google doesn’t care if you use subdomains or subdirectories. As long as it makes sense for your site.
- Irrelevant site 404 errors won’t hurt your site’s ranking.
- Responsive Web Design is not necessarily preferred by Google’s ranking algorithm.
- The older the domain, the better it ranks? Nopeee. And buying expired domains with high PageRank won’t make your page rank better. PageRank is reset once Google determines that the content and traffic of the new domain user has changed from the original domain user.
- High DA and/or PA isn’t a PageRank signal.
- Does Google prefer subdomains over subdirectories? Nah, they really don’t care. I’m serious, the Google guy literally said, “We really don’t care”. So take that to the bank, ladies and gentlemen.
- TLDs aren’t absolutely necessary. You can even use a domain like .guru, as long as it makes sense and is relevant to your site/content.
- There isn’t a separate index for mobile and desktop pages with Mobile First Indexing. There’s just one extra index for mobile.
- Having a relevant meta description and page title will help you get better search ranking
- Google CAN see the links of a site that is dynamic (JS)
- Link out to other credible/relevant sites to prove to readers that what you say is true. Google loves verified facts and linking.
What the Google rep was trying to get across was that if you want to rank better, then your content should be relevant and useful for a reader.
And this is the same thing that the YouTube reps were pushing for at a recent YouTube workshop for content marketers I attended as well (makes sense since YouTube’s a subsidiary of Google).
Of course, there are going to be mixed thoughts on all these points, which have always been debated about by SEO experts and practitioners around the world, but this is Google’s stance on the matter.
So, still worth sharing with you, yes?
Know any other SEO insights? Share them in the comment section below! 😉