Always wondered how to get more views on YouTube?
Ok, let’s do this!
The tips I’m about to share with you should help make your YouTube videos more attractive to the YouTube search and discovery system.
And the more YouTube’s algorithm likes you, the more likely it is to recommend you to viewers searching for videos to watch.
I got these tips from a recent YouTube workshop I attended at Google Malaysia’s office in Kuala Lumpur. So they’re definitely LEGIT.
Let’s get started…
1. Consistent video upload is better than bulk video upload
Consistent video upload is one of the signals that helps YouTube’s algorithm decide what/whose videos to suggest to viewers.
It’s better to publish one video every week on Monday at 7pm instead of posting an inconsistent number of videos at random times.
If you have a set upload schedule, you can advertise this on your channel. This attracts viewers to subscribe to your YouTube channel because they’ll know that they will get new and consistent content from you.
2. Find out what your audience likes and dislikes with the Audience Retention Report
The Audience Retention report lets you see your video view trendline. This helps you determine where and when your audience drops off.
This report helps you replicate the good and improve the bad.
Here’s a breakdown of the possible patterns you will see from your Audience Retention Report:
- A pretty flat line at around 100% = viewers watch from start to end (Next action: replicate format/content type)
- A line with a sharp drop after the beginning of the video = the video is not what viewers expected (Next action: revise thumbnail/title/description)
- A line with rising curves = viewers are rewatching parts where the trendline peaks (Next action: replicate content type)
- A line with dips = viewers are skipping parts where the trendline dips (Next action: improve sucky content parts)
3. Be discoverable on YouTube with searchable, relevant and catchy thumbnails, titles, and descriptions
Think of what the viewer would type in the search bar when looking for your piece of content, e.g.: How to cook curry vs. Curry recipe.
Put important keywords at the beginning of your description.
So the key takeaway from all this, if you haven’t figured it out yet, is that relevant content is super important.
As long as everything about your video from its content down to its tagging and title is relevant to your audience, then you’re on your way to becoming an awesome content creator!
Try these tips and let me know if you see any improvement in your video view performance.
Here’s a roundup of everything I’ve just touched on (and more):
How to get more YouTube video views
- Use a mobile-friendly thumbnail and title
Your thumbnail should be interesting and not too busy so that it stands out on your viewer’s phone screen as they scroll down their list of recommended YouTube videos. Your title should be concise (60 characters), with the most important information placed in the beginning
- Upload a custom thumbnail for your YouTube video
Custom thumbnails can increase your clickthrough rate, especially if they’re eyecatching and interesting enough. Use expressive human elements and some short text in your thumbnail to help it stand out. A consistent thumbnail style for your videos also helps with branding for your YouTube channel.
- Have your keyword at the beginning of your title
This helps YouTube search algorithm recommend your content to a viewer searching for your keyword.
- Put all your important information in the first 100 characters/three lines of your description
Your YouTube video description gets truncated after 3 lines. So be sure to have all your keywords and important information at the beginning of your description. Your social media links and other repetitive info should be written after.
- Add relevant tags to your YouTube video
Video tags give context for YouTube’s search algorithm. Your first tag should be your target keyword. Have at least 5 – 8 tags per video and use a mix of short and long keywords/keyphrases.
Remember, everything you post on YouTube must be consistent, relevant, and interesting.
That’s it for today. I hope these 3 takeaways will help with your YouTube video content creation.
Share your thoughts in the comment section below! 😉